Sonic the Hedgehog Pace Cafe at SDCC Interview and Photographs

io9 is at San Diego Comic-Con 2023 and we made a pre-convention middle detour to the Sonic the Hedgehog Speed Cafe, a fast food activation impressed by SEGA’s Sonic the Hedgehog video game universe.

Secret Sauce Society’s co-founder Kevin Web optimization was on the pop-up to clarify how the collaboration with SEGA took place. And sure—it all began with Sonic’s iconic chili canine. “This one began with a protracted relationship with the SEGA staff and we actually dreamed about an concept to deliver nice chili canine—Sonic’s chili canine to actual life,” Web optimization shared. “And so there was a variety of design conversations, dreaming conversations, and it lastly led to the staff working with our group, Secret Sauce Society, to deliver collectively superior scorching canine.”

Sonic the Hedgehog Pace Cafe was bustling once we visited the situation within the coronary heart of Gaslamp—it had a few four-hour wait time from what we may inform, as the road filled with online game followers queued down the block. The menu curation has a wide range of choices impressed by the sport with taste twists, just like the aforementioned “Sonic’s Traditional Chili Canine,’’ and likewise that includes a crispy fried hen sandwich known as the “Knuckles Sandwich,” as a result of it has successful of spice that may punch you within the face (I attempted it!).

Web optimization laughed, explaining “That’s why Knuckles Sandwich is spicy, as a result of it as a result of it has a punch.” Moreover, there’s “The Evil Genius” egg salad sandwich and “The Good Eggdog,” which seemed darkly questionable however have been truly peppery with umami. Of the curation Web optimization mentioned he was impressed by the character profiles, clearly, “Yeah, and ‘The Good Eggdog’—what’s enjoyable about that’s that merchandise is from the brand new cookbook that simply launched. So we additionally did a play on that, the place we did the very same scorching canine that you would be able to get in [the Sonic the Hedgehog] cookbook.” Sides and drinks embrace “Golden Ring” onion rings and colourful frozen slushes impressed by Sonic, Knuckles, and Tails.

The design and ambiance felt proper at residence with the unique SEGA Genesis aesthetic. It was like, we’re quick meals meets Sonic,” he mentioned, hence the identify “Right here’s a variety of racer stripes that go together with Sonic, so that you’re going to see a variety of that theme that’s round. Our merch is impressed by that as nicely. Should you take a look at a few of the designs that now we have, it’s form of like these like racer logos—so all of us introduced all of that really feel in. And likewise for us, we love tradition and we all know that Sonic in the end is a Japanese model. So we stored that for lots of our hoodies and shirts with unique logos from Japan as nicely.”

Click on by for a take a look at the Sonic the Hedgehog Pace Cafe now open by August 20; throughout Comedian-Con (July 19-23), hours run from 11:00 am-midnight.

Location: 910 J St Area 2, San Diego

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