KISS Unveils the Subsequent Period of Boomer Rock: Touring Holograms

Grandpa rockers KISS lastly hung up the make-up brushes this weekend on the final night time of their “The Finish of the Highway” farewell tour. The band guarantees this marks the tip of its 50-year dwell profession, however Gene Simmons discovered a strategy to squeeze the previous few {dollars} out of his geriatric followers. KISS is completed touring, however you’ll nonetheless be capable to see digital avatars of the band “carry out” as a substitute.

KISS left the stage throughout an encore at New York’s Madison Sq. Backyard Saturday, however the present wasn’t over. In response to the Associated Press, instead of the musicians, 8-foot-tall holograms of the band members flew out, floating above the viewers and respiratory fireplace as they handled the group to a robotic rendition of “God Gave Rock ‘n’ Roll To You II,” a musical crime from the 1991 album Revenge.

A 74-year-old Simmons instructed the viewers that the know-how will permit the band to remain “ceaselessly younger and ceaselessly iconic,” in response to the BBC. Singer Paul Stanley added that KISS will now be “immortalized,” an announcement that may solely be considered as a risk.

The digital avatars have been created in partnership with George Lucas’s particular results firm Industrial Gentle & Magic (ILM) and Pophouse Leisure Group, which was co-founded by Abba’s Björn Ulvaeus. The tech had its dad-rock-debut in 2021 for the “Abba Voyage” present in London, the place a digitally hallucinated 3D model of the Swedish band performs a pre-recorded live performance.

Apparently, persons are keen to pay real-life ticket costs to see these fake exhibits. “Abba Voyage” reportedly rakes in over $2.5 million every week.

KISS is a very cynical music enterprise enterprise. Among the many band’s extra ridiculous merchandise, the band will cost you $3.99 for an empty bag of “air guitar strings.” There’s a restricted version KISS x Hey Kitty bathroom paper, now out of manufacturing however out there on eBay for as little as $34.99. You’ll be able to even get buried in a $5,000 KISS coffin. It’s solely pure that the band ought to discover a strategy to revenue off of dwell exhibits after time renders their bodily types too decrepit to wield a guitar.

There’s no phrase on precisely what’s in retailer from KISS. Pophouse CEO Per Sundin instructed the BBC that the digital KISS may very well be harnessed for something from concert events to a rock opera or a musical.

That is the way forward for lots of the twentieth century’s growing old rock stars. There’s already precedent, with profitable “excursions” from lifeless musicians together with Frank Zappa, Roy Orbison, and Whitney Houston. Because the know-how will get cheaper and simpler to deploy, extra holograms are on the way in which.

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